Two Steps to Improving Your Marketing Success

Since the human brain seems to be able to focus on only one thought at a time, it's difficult to evaluate an advertisingidea from the perspective of both a marketer and a customer. That's why it's necessary to use a two-step process when developing highly effective ads, sales letters, web pages, and e-mails. The first step involves creating a rough draft of yourmarketing message, while emphasiz. . .

E-commerce is booming...will you be part of it?

What is e-commerce? We hear so many "e" words today; e-mail,e-book, e-trade and more. "E" stands for electronic.E-commerce is conducted over the Internet, electronically.This might refer to business to business transaction, orpurchases consumers make online. If you purchase goods froma website, you are participating in e-commerce. If you sellgoods online, this is also e-commerce. E-commerce can. . .

A Forex tutorial can be a wonderful resource when exploring the world of foreign curren...

A Forex tutorial can be a wonderful resource when exploring the world of foreign currency trading. A popular type of Forex tutorial is one that allows you to create a play account which you can then track. This allows you the freedom to make strong choices based on your knowledge and instinct, without the hesitation that comes with using real money. By practicing on this software you can gain c. . .

The Difference Between Investing and Trading

Investing and Trading are not the same thing. The returns you seek, the length of time it takes to achieve those returns, the amount of risk one is prepared to take, and the commitment one can make to monitor the investments dictate the strategy of whether to invest or trade.Investing Investing is holding an asset for a longer term, expecting it to increase in value. The most common example is. . .

DON'T WAIT UNTIL THE HORSE IS OUT TO CLOSE THE BARN DOOR

a.k.a. PROTECT YOUR ORGANIZATION'S PROPRIETARY INFORMATION & AVOID BREAKING U.S. LAWThe other day one of our overseas clients called in a state of near panic, to ask a question. At issue was whether they had unwittingly violated U.S. law by transferring technical information to a joint venture partner in a European country. After hearing a two minute description, I was able to answer a resoundi. . .

How to Analyze the Veracity of Investment Newsletters

When trying to analyze whether a promotional ad for an investment newsletter or a market timing investment trading system is worthy of investigation, the following questions should be asked:Does the strategy have a track record? Without this you are really allowing your emotions to be in play. All of us want to believe that if someone says something it must be true. Yet the sad fact is the trut. . .

Sarbanes-Oxley: Old Dog, New Teeth

The failures we have seen in the quality and integrity of financial reporting in corporate America are clear evidence that something was awry. It is the responsibility of corporate boards, managements, public accounting firms and regulatory agencies to put confidence back into the financial statements issued by our society’s most significant entities. Although some would argue that Sarbanes Oxl. . .