From Niche Marketing to Fragmentation

Copyright 2005 Stephen PierceThink about something Bill Cosby said and ask yourself "how does this apply to your current marketing. Cosby stated “I don’t know the key to success, but the key to failure is trying to please everyone."Are you trying to be everything to everybody? Are you even trying to be one specific thing to everybody?Re-examine your marketing strategy and trim the fat and focus. . .

How to Terror-Proof Your Finances

"To drift is to be in hell, to be in heaven is to steer."—George Bernard Shaw Former Homeland Security Director, Tom Ridge, has said it's not a matter of "if" we’ll have another terrorist attack, but when. Like the attack of 9/11, the financial effects of another terror attack will be felt by almost everyone who lives in the United States. If you have been lulled into a false sense of complacen. . .