Some FAQs for Aspiring Copywriters

Glenn MurrayI get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It's obviously a popular topic, so I thought I'd put some of the more common questions and answers on paper in the hopes that it might provide a bit of an insight.Q: . . .

  Some Things in Life ARE Guaranteed.

JPE AdvertisingJane Mark and Phil Basten-JPE AdvertisingThere's an old expression that says, "The only things certain in life are death and taxes."Well that is not entirely true.Now there's a new kid on the block...Guaranteed Signups.Guaranteed Signups provide new opportunities for marketers to g. . .

  Speak and Touch the Heart

Barbara WhitePresentations and seminars become all too familiar in the business world. Jim Speaker is there with the overhead projector and PowerPoint slides-each with four of five points. /Hours later the seminar is over. Seminars are informative but can be deadly. /Just give me the handout a. . .

  Stop Struggling and Write Your Article

David RoddisDon’t let overwhelm hold you back— follow this expert advice and start writing your promotional article today.As a writing coach, I frequently work with independent professionals who have great ideas for promotional articles, but no idea how to start writing them. Here are the first . . .

  Stop Struggling and Write Your Article - Part II

David RoddisDon’t let overwhelm hold you back— follow this expert advice and start writing your promotional article today.In Part 1, I talked about the importance of planning and structuring your article. Here are three more essential steps to help you make sure your article is ready to go. 4. . . .

  Story of a Bestseller: The Power of a Postcard

Penny C. SansevieriA recent article in Publisher's Weekly reported about an author who shot their book up to the #1 spot on Amazon.com where it remained for two days. This new marketing tactic (called "permission marketing") is becoming very popular. Unfortunately, it's not inexpensive and you mu. . .

  Streamline Your Training Costs with Streaming Media

Streaming Media.now a well accepted Internet technology. Yet streaming is still not being widely utilized by members of corporate training staffs. Why is this? I would venture to guess that lack of direct experience, hesitation to try new methods, and fears about costly "TV type stuff" have all c. . .

  Submitting to Directories A Comprehensive Guide

Why submit to a Directory?Every webmaster is looking for ways to improve their website's visibility, and one great way is by getting listed in the major web directories. This should be a very important part of your marketing strategy online, which many website owners neglect.The only way to grow . . .

  Success Is Simple Five Steps to Online Success

The Internet can be a confusing place to do business. It often seems like there are a million 'gurus' on the Net, all speaking at the same time, and telling you how they have "the" road map to success.The truth is ... there is no one map. There are many roads to the destination we call success. H. . .

  Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some would have you believe. Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program.  Since testing can produce a nearly constant improvement in your click through rate (CTR).Here's the surefir. . .