David Seitz
Being the affiliate marketing director for one of the
nets most popular affiliate programs I tend to see just
about every type of problem an affiliate could run into.
One of the biggest problems if not THE biggest problem
I see again and again is what we refer to
as "Affiliate Gluttony"
And no, were not talking donuts here!
All jokes aside, affiliate gluttony is a very real and
serious problem among the affiliate marketing world and
you may be surprised to see that your own webpage might
fall into the gluttony category. Don't worry though, it's
only partially contagious and there is a cure!
So what is affiliate gluttony?
Glad you asked! If you can recognize affiliate
gluttony, you can avoid it entirely and increase
your affiliate promotion revenue.
Affiliate gluttony is really greed in disguise. It's
an "unfocused" attempt at earning multiple income
streams. Don't get me wrong "multiple" income streams
should be one of your "biggest" goals but trying to
create them on ONE website is just asking for failure.
No wait... it's BEGGING for it!
I am sure you have seen it plenty of times online.
You come across a website while looking for a product
or piece of information and you get dumped into
gluttony land.
Let's set an example here...
Sally has a website on ebook marketing which promotes
"Big Companies Super Duper Ebook Marketing Guide"
affiliate program. But hold on a minute, while we are
waiting for the page to load ridiculous amounts of
needless images we also see that Sally is promoting
the "Dandy John's Nuclear Powered Orange Juice Squeezer
With Email Attachment Interface" plus don't forget
the "Romance or Bust: Hitch Hikers Guide To Finding
A Soul Mate On The Open Desert Road In 7 Days or Less"
affiliate program and several "hundred" other great
bargains that we all have been looking for our entire
lives! Wow, everything from fruit baskets to rocket fuel.
Damn, we found the gold mine here! I better call my
credit card company right now and request a credit
extension because daddy's going to be ordering up a
storm today! Sally will be on her way to a tropical
paradise by the time I'm done shopping at her site.
S T O P ! ! !
Ok Sally, it's time to wake up! In reality I'd hit
my browsers back button faster than you can say:
"What's a nuclear powered orange juicer look like?"
How many affiliate ad's do you think you can fit on
one webpage? Are you trying to break the record?
This is killing your sales!
Sally has been stricken with a sever case of affiliate
gluttony. All is not lost though, with a bit of work,
Sally will be able to create several income streams
out of her website and all without losing any of her
affiliate programs she so enthusiastically promotes.
If you're already stuck in this rather popular ditch
it's not hard to dig yourself out. Slowly modify
your webpages with a personal touch and you will soon
see your click thru rates and sales referrals
pleasantly increasing!
Our best advice to Sally is to take each of her
most popular affiliate programs and create unique
websites for each.
It's not as hard as you think it is. Imagine if Sally
bought up nuclearjuicer.com and created a 3 to 5 page
website that totally focused on promoting "Dandy John's
Nuclear Powered Orange Juice Squeezer With Email
Attachment Interface" Do you think her sales would
increase? You better believe it! Adding pictures,
personal testimonials and quick load times will help
create a total marketing machine focused on selling
one product! When a targeted visitor comes to
nuclearjuicer.com looking for a juicer they will have
nothing interfering with their purchase decision.
Whether you promote software or lawn mowers, if you
focus on your target market, you will
increase your affiliate referrals.
Sally can immediately put this idea into play with very
little out of pocket expense using these resources:
Domains can be purchased dirt cheap at:
www.000domains.com/
Webservers are very inexpensive and easy to find:
www.hostinvestigator.com/
webhostdir.com/
www.hostcompare.com/
"Targeted" Traffic can also be purchased dirt cheap at:
www.virtual-imagination.com/payperclick/
Need help with HTML, uploading and graphics? Here is just
about everything you would possibly need to create a site:
www.htmlgoodies.com/
www.obscure.org/~jaws/htmlhelp.html
www.webmonkey.com/
With a little time and patience, you can literally create
as many affiliate income streams as you want! Each one
should be focused on one specific category or concept to
generate the most revenue. When you leave your targeted
visitors with fewer purchasing choices and keep them
focused on one product, you will create many more
affiliate sales.
Remember, a glutton's ugly on the eyes...
DON'T BE A GLUTTON!
About the Author
David Seitz
CEO and President Virtual Imagination Inc.
www.virtual-imagination.com/
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