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Massive Exposure for New Authors Seth Thomas MullinsMost writers nowadays are aware of the current buzz on the internet: writing articles is one of the best ways to build name recognition and web presence. Here are some words of encouragement for those just starting out with this approach to promotion.By now most of you are probably aware of the current buzz across the internet: writing articles about your area of expertise is one of the best ways to build name recognition and web presence. If you can communicate your ideas and information well in a short piece, and include a by-line at the end that provides a link to your own website, then you can generate more traffic this way than by other typical approaches like submitting to search engines or link-sharing.Much has been written about it, so I’ll assume that you’re already privy to the potential benefits of article publishing. I want to address THIS particular art. . .
The Search Doesnt End at Your Homepage In a recent report for a new client, I wrote:"Remember, a visitor's search doesn't end when they leave Google. Their search and the phrases associated with it continue right through to the completion of the task they have in mind."Many of us pay attention to the keywords and phrases being used by our visitors when they arrive via a search engine. It makes sense not only because it gets you higher rankings, but also because the use of the right search terms signals to your reader that your page is relevant to them. In other words, your heading and intros are directly relevant to their search.But all too often, once those key phrases are in place, we think the job is done. Not so.There are other key points on your homepage where getting the phrase right can make a big difference.Here's what I mean.Let's say you are working on two pages; the homepage and a second level page. Working with. . .
eMail Follow Up System in 3 Easy Steps! Denise Ryderby Denise Ryder Marketing Coachwww.profitspace.com/coach--The most important asset a eBusiness owner has is...A LISTActually the more lists you have the better off you are. BUTthe key isn't just having several general lists, you want to haveas many targeted lists as you can.What do I mean by that??Well, ummm for all you health and nutritional product peopleout there your targeted lists could be based around each ofthe specific products you offer. Those in themselves make upa "list."If you are selling information products, then the theme ortopic of each of your books/courses can make a sub ortargeted list.Don't look at your products/services as a group, break themdown (if you can) and think of them in terms of a targetedgroup of people (or list). For each group you will send outthe initial information request and then your follow up willinvolve specific information catering. . .
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